“Just a spoonful of sugar helps the medicine go down In a most delightful way” — Mary Poppins There are two things that your employees really hate that are essential to…
Read MoreWhat Google really doesn’t want you to know about search
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to…
Read MoreWhat your content marketing stands for – and against
The New York Times Magazine recently featured In Pursuit of Balance. Not about a hot new region or a what vintage you should be looking for in your local shop,…
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Making links a priority within online marketing
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you…
Read MoreB2B content marketing for your sales force
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands…
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Google Search is more Rain Man than Beautiful Mind
It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman‘s character in Rain Man, Raymond Babbitt….
Read MoreAre your website searchers looking only for your brand names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of…
Read MoreIt’s a bad sign if no one uses your website search
I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and…
Read MoreTackling social media: don’t do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to…
Read MoreHow to improve your company’s Facebook page
1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of…
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