I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
Read MoreWhat motivates people at work
One of my favorite past times is watching TED Talks. These short bursts of fascinating information always get me thinking. I recently watched one by the Behavioral Economist Dan Ariely…
Read MoreFive B2B marketing beliefs and trends debunked
First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical…
Read MoreWhat marketers can learn from swimmers
I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very…
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4 Non-measurable actions every business should take
The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay…
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Google has carnal knowledge of social
Twitter and Google have made amends. In the past, this was not the case. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness…
Read More5 Low-cost tools that make content creation easier
Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools….
Read MoreWhy CIOs and CMOs need to be joined at the hip
What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures…
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Periscope up: Is live interactive TV (finally) here?
Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks,…
Read MoreWhy Millennials are resistant to advertising and politics
Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation…
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