In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We…
Read MoreTop-10 Biznology articles in 2015
Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. While I am limiting this…
Read MoreWhat the GM-Lyft deal tells you about changes in marketing
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to…
Read MoreThe big challenge for big brands today: authenticity
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed…
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
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The fitness gear and tech that will make me strong and skinny in 2016
OK, I am not so naïve as to assume that all the fitness apps we have we’ve strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids…
Read MoreDigital casualties: a new trust awakens
Last month, we discussed how privacy became a casualty of the digital revolution: like immunization, we depend on others to protect our personal privacy, and that dependency is making us…
Read MoreHow email marketers can help end phishing
You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into…
Read MoreHow customer experience supports brand loyalty through relationships
It’s time to take the wheel, even if you’re not into cars. We’ve all heard and read a lot about customer experience recently and how the study of and practice…
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