“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
Read MoreWhy is economic news always interpreted as bad news?
I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal…
Read MoreIntegrating mobile video branding into the auto purchase funnel
Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from…
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Drone video, 4K TV and more: Video marketing trends for 2016
Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic, a rise from 64 percent in 2014….
Read MoreHow the Internet of Things will change in 2016
There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing….
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10 content marketing articles you missed
The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO, SEM, digital and content marketing…
Read MoreDoes your ad campaign develop amnesia?
I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right…
Read MoreWhen does Time not mean time?
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
Read MoreWhy your marketing governance isn’t working
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t…
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