Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds…
Read MoreAre you being seduced by Klout scores?
Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall…
Read MoreRe-branding the Republican Party
The Republican Party is in turmoil, no doubt about it. White males in suburban and rural areas, their core base, are fed up with Government and want an “outsider,” even…
Read MoreEmerging marketing trends for 2016
Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
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Becoming a reddit Internet sensation
I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in…
Read MoreWhy SEO is just the start for digital marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first…
Read MoreHamburger Helper’s April Fool’s content marketing
The whole April Fool’s Day prank is getting a bit tired for me, but I am not even sure if THIS was a prank. My daughter Madeline alerted me Friday about…
Read MoreProspecting data accuracy
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
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When it comes to Big Data, don’t forget the small stuff
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little…
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