I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
Read MoreWhat “test and learn” looks like in practice
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a…
Read MoreYes, keyphrase research is still important
Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a…
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Unique locations deserve unique profiles
Back in the beginning of March I wrote Build a Page and Profile for Absolutely Everything. It was about how I wouldn’t take no for an answer when it came to…
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Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read MoreWhat to tell your legal department about the risks of social media
This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s…
Read MoreDigital casualties: analog talent and foraging behavior
This is the fourth and final post on “digital casualties.” Check out the first three posts here, here, and here. As all things digital get most attention these days, there may be…
Read MoreDo-it-yourself influencer marketing
Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to…
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Take your bloggers and social media influencers to lunch
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a…
Read MoreThe sky is falling because of technological change
If you read my post from a while back about how all economic news seems to be interpreted as bad, you’ll love this one. I am increasingly seeing seemingly intelligent…
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