I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly…
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30 fascinating facts about organic vs paid social media
Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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3 insights from intelligent content conference
I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit…
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How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
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The rise of “morality-via-branding” to add empathy and connect emotionally
If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR
Every once in a while magic happens. Magic in the form of Shel Holtz, godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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What is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
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Simple content optimization – SEO for when SEO doesn’t make sense
It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a…
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