Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business…
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From “digital first” to “digital everyone”
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more…
Read MoreInternal Social Business for Leaders series: 2. Get settled
This is the second post on the Internal Social Business for Leaders series. The first one covered the most basic activity there, getting your profile done. After finishing that, you’re…
Read MoreThe Internet of Everything is here
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype…
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2015 is the year of the message board
In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the ’80s to the Internet Newsgroups of the…
Read More5 trade show marketing mistakes
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
Read MoreExciting new tools for B2B prospecting
Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were…
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Webinar, blog, podcast, vlog, share, and mentor for free
I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since…
Read MoreIs your website search a marketing or an IT function?
You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your…
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