If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source…
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Knock-your-socks-off marketing measurement: Here’s how!
Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers…
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The Interview as Sony false flag publicity stunt
“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum “There is no such thing as bad publicity except your…
Read More37 facts on the future of Social Selling vs. Cold Calling
50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer…
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Determining link quality within a link building campaign
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be…
Read MoreWhy “Capitalism” must be re-branded – and how
The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. The…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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Search success hinges on site speed
When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load,…
Read MoreBrand storytelling lessons from the Serial podcast
Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan…
Read MoreThe key to content marketing success: A well-crafted strategy
Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t…
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