“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a…
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Customer journey: a new field for innovation
Mapping was always something really fascinating to me. The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the…
Read MoreWhy do you need social media listening to understand customers?
Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the…
Read MoreWhen free social listening tools don’t cut it
Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is…
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Your website must adapt based on data
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many…
Read MoreWhy the Trump brand is in trouble
Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world…
Read MoreContent Marketing: content strategy beyond marketing and sales support
As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives….
Read MoreOvercoming website obfuscation: clear, simple stories
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I…
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You never get a second chance to make a first impression
No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection….
Read More5 B2B data trends
The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but…
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