In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We…
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Top-10 Biznology articles in 2015
Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. While I am limiting this…
Read MoreThe big challenge for big brands today: authenticity
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed…
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
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The fitness gear and tech that will make me strong and skinny in 2016
OK, I am not so naïve as to assume that all the fitness apps we have we’ve strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids…
Read MoreHow email marketers can help end phishing
You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into…
Read MoreThe 10 most fascinating people in B2B Marketing in 2015
With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this…
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Add For Immediate Release to your podcast queue
A couple Sundays ago I met up with Joseph Thornley, Lynette Young, and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate…
Read MoreAre you using social media for search keyword research?
Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust…
Read MoreDo you use your website search to help your SEO?
I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason…
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