I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor…
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Your digital PR needs to account for emotions
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
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Don’t silo link building
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It…
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Make the most of your CRM this year
Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of…
Read MoreThe internet of things, user experiences, and design
One of the most critical elements of the modern design process is research. Design teams work long hours to make sure that they not only have access to the right…
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Audience Lab is a secret weapon for political advertisers
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing…
Read MoreHow Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreGenerating ideas for your content marketing
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips…
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The business of reviews and search for small hotels and restaurants
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush…
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Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
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