If you read my post from a while back about how all economic news seems to be interpreted as bad, you’ll love this one. I am increasingly seeing seemingly intelligent…
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Behind the writer’s desk: all the magic happens in the editing
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope. Its emptiness – the long scroll…
Read MoreHow Tim Cook is transforming the Apple brand
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven…
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Influencer marketing should not be about collecting influencers
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. [Update: Video is here.] The worst thing about the internet has been the commodification of friendship. Even before…
Read MoreUsing email effectively in your content marketing
Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still…
Read MoreWhy Google’s new head of search might not tell us anything
Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically…
Read MoreBenefits of promotional products advertising campaigns
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that…
Read MoreScarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
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The state of the blogger outreach union ten years on
I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
Read MoreHow to select the right lead generation media mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together…
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