I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in…
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Why SEO is just the start for digital marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first…
Read MoreHamburger Helper’s April Fool’s content marketing
The whole April Fool’s Day prank is getting a bit tired for me, but I am not even sure if THIS was a prank. My daughter Madeline alerted me Friday about…
Read MoreProspecting data accuracy
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read MoreWhat “test and learn” looks like in practice
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a…
Read MoreYes, keyphrase research is still important
Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a…
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Unique locations deserve unique profiles
Back in the beginning of March I wrote Build a Page and Profile for Absolutely Everything. It was about how I wouldn’t take no for an answer when it came to…
Read MoreWhat to tell your legal department about the risks of social media
This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s…
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Take your bloggers and social media influencers to lunch
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a…
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