Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands…
Read MoreUncategorized
Full time, internship, or freelance?
Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of…
Read More
Your team is the best content source for search
If there’s anyone in your world who can pass the duck test, it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and…
Read More
6 ways to create content that will go viral
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make…
Read More
GaggleAMP AMPlify employee and partner engagement conference
While you’re reading this on Tuesday, I am writing it on the Sunday before, since I will be mounting my 1995 BMW K1100LT touring motorcycle, donning my Shoei RF-1100 helmet and Aerostich Falstaff…
Read MoreHey PR: make way for content and creativity
Just a few months ago, I took a stand on the side of writers and creative professionals (“Calling All Creatives“). I argued that content is the new PR and creative…
Read MoreNew York’s happiest B2B database marketer
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands…
Read MoreYour SEO could be wrong…
Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an…
Read More
Reduce your Twitter bloat with @manageflitter @socialoomph @crowdfire
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your…
Read MoreMarketers are human beings, and human beings need data
Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their…
Read More
