I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of…
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Don’t be a “wuss” anymore on social media with your content and discussions
If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
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Analyze your target’s buying process, for greater marketing efficiency
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by…
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SEO is not about optimizing a single page
Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade…
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How a smarter website can improve your marketing effectiveness, Part III
Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve…
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Contactually is a flawed secret weapon
While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
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What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
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Exploit the hours employees spend on social media
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday….
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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