Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future
We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased…
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Why Creativity is Critical for Future Jobs…And Branding
In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence,…
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4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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