At the top of a recent article titled “Attitudes Toward Information Signal Buying Effectiveness,” Gartner analyst Hank Barnes billboards this alarming headline 43% of Buyers Feel Strongly That Volume of…
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How to Become a College Professor with What You Know
For more than 20 years, I’ve been happily teaching marketing part-time as an adjunct professor at various business schools in New York and abroad. It’s a satisfying late-career pursuit, so…
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How To Stay Motivated
As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and…
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A Purpose-Driven Revolution Awaits. Are you Ready?
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
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How Technology Can Be Used to Aid Business Growth
A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there…
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Embrace Uncertainty and Change
This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. This leads us into a series…
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There Are No Dumb Questions: Getting Real About Race
The CEO just announced a new focus on Diversity….now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and…
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“Women Belong in all Places Where Decisions are being Made” – RBG
Greetings – I hope you, your families and friends continue to be well, safe and healthy! So much has happened over the course of my one-month hiatus…2020. Well, what can…
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The Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
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