If an executive asks you why digital governance matters, tell them $8.4 million a day, plus a $30 million lump sum. If that doesn’t get their attention, look for another…
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The Digital Enterprise
Reframing Demos and Other Video Content as How-to’s
I was surprised to learn from a Foundry (IDG) white paper on customer engagement [download link] that the average technology decision-maker spent 14.3 minutes watching each How-to video they viewed…
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Team Flow Institute Launches to Create a Collective Vision for the Fourth Industrial Revolution
New institute is focused on shaping the future of work in the age of AI, using team flow principles to unlock human creativity, fulfillment and potential Team Flow Institute announced…
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Global Cooperation Urgently Needed to Govern Risks of Advanced AI
A new report by The Millennium Project warns that advanced artificial intelligence (AI) systems could emerge sooner than expected, posing unprecedented risks unless prudent governance frameworks are rapidly put in place.
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Using AI to Repurpose and Personalize Videos for Your Buyers
Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This…
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How to Use AI to Organize Content and Accelerate the Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to…
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Enhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
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Using AI to Generate Video for Technology Sales
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with…
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How to Speed Up the Customer Journey
81% of B2B buyers prefer digital channels to face-to-face encounters 63% of B2B buyers disregard content that is not personalized to their interests, needs, industry, or role More than 80%…
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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
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