“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes, who has…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
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How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two…
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Tell your tech business video story with a diagram
A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram”…
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Why every copywriter should understand SEO
For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something…
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Visionary briefings: How to lead with exponential growth
Lesson for leaders As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead:…
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Six roadmaps multiply your exponential growth
Lesson for leaders How should you plan on having your business destroyed by Facebook‘s, Amazon‘s, and Google‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear…
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How motion in technology business videos provides meaning
“Motion provides meaning,” according to Google‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos….
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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