In sales, building relationships with more people on the buying team has been shown to produce more wins in less time. Since nearly all tech buyers watch videos about new solutions, this includes new types of video content. Here are three approaches to consider.
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Using AI to Repurpose and Personalize Videos for Your Buyers
Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This…
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Using AI to Generate Video for Technology Sales
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with…
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How Businesses are Digitizing Their Workforce to Offset Employee Deficits
Businesses have dealt with unprecedented challenges over the past two years due to the COVID-19 pandemic. Following federal or state mandates, enforcing customers to wear masks and requiring social distancing…
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Securing Content, Documents, Information and Data
We’ve all been there. An email meant for one person goes to a group. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue…
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Looking on the bright side in the new normal
Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.” Now that meeting online has become the new normal,…
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CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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New Technologies Drive Trade Show Marketing Productivity
How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when…
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Making Text Work Harder in Video
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…
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Modern Technologies Designed to Benefit Small Businesses
Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be…
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