What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon…
Read MoreThe Great Reset
How the Pandemic Economy will Shape Business in 2021
There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. More than likely,…
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Talend CMO Lauren Vaccarello on Rethinking B2B Marketing During COVID-19
Lauren Vaccarello’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. The former marketing executive at Salesforce.com and Box and host of…
Read MoreAddressing The Brain Drain of Female Talent
She’s considering pausing her career. My brother, a single dad who lives with our recently widowed father, is doing all he can to juggle school and work and the demands…
Read MoreMitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
Read MoreAnyone Can Learn to be a Better Leader
COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for…
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A Purpose-Driven Revolution Awaits. Are you Ready?
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Read MoreSteve Crescenzo on Becoming a Strategic Advisor during the Pandemic
We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our…
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During the Pandemic, Marketers Can’t Hunker Down Mentally
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15th. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
Read MoreWhy COVID-19 is Like Malware
At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full. My assignment…
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