81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreC-Suite Corner
Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreWhat is structured content?
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data…
Read MoreWeb giants advocate for readers, and that’s a good thing
Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook’s decision to tamp down…
Read MoreThe best of Biznology on digital marketing for online shopping
Life, liberty, and online shopping! Over the years Biznology has helped you step up your digital marketing for eCommerce, with are some of my most popular articles below: When good behavioral retargeting…
Read MoreMarketing moves from schemers to schemas
Marketing has come a long way in the last 20-odd years since the advent of the Worldwide Web. Prior to the web, marketers were considered just this side of used…
Read MoreProblem solving and digital
Nowadays, endless meetings between companies in need of help and advice and consulting take place. The one side has challenges to face, problems to solve, aggressive goals to catch, and great…
Read MoreIs there such a thing as “too much data”?
Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data?…
Read MoreI’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
Read MorePersonalized content for more effective content marketing
Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing…
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