In-person conferences are back! I recently had the pleasure of attending two B2B marketing events back-to-back. Both were hybrid, which is clearly the new standard for business events. But there’s…
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The End of Roe v. Wade: What’s a Leader to Do?
It’s Time to Realize the Personal is Professional I was recently deeply troubled when a colleague, an expert in DEI, shared with me that at one of the tech companies…
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Summer Vacation Reading for 21st Century Leaders
For this edition, I am recapping some of the great books and articles I read over my recent vacation and thoughts and reflections that inspired me. As always, happy reading!…
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Lease Accounting: It’s He-e-e-e-r-e!
The change in accounting for leases is finally here. What has been the law of the land for public companies since 2018 is now required for private companies whose fiscal…
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Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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The Importance of Messaging Sequence
Have you ever packed for a trip before knowing where you’re going? Have you ever purchased furniture for a home you have not yet seen? Have you ever proposed to…
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Championing Multiculturalism and Inclusivity in the Workplace
Businesses around the world are increasingly championing the idea of diversity, equity, inclusion and belonging (DEIB). As the U.S. diversifies faster than ever predicted and the world grows more connected…
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Gifts of Leaders: Stewardship, Vitality and Culture
As our approach to work has shifted, so too has the role of managers as well as what it means to successfully lead in today’s workplace. Managers are expected to…
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The Importance of Clear Messages: Four Tips for Crafting Them
Helping organizations create clear messages is the foundation of everything we do. Whether driving organizational change and transformation, crafting compelling web copy, engaging people through an elevator pitch, or designing…
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True Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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