You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
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C-Suite Corner
The Importance of Team-Building
Most work today is accomplished by teams rather than by individuals. Thus, it’s more important than ever to create high-functioning teams that are excited, committed to work and happy to…
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Top Tips for Budgeting and Planning for Companies with International Operations
In the 1990s, I was the head of finance for a US company’s European operations. Before the advent of the Euro, we had to deal with operations in Dutch Guilders,…
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Sit Up, Set Up, Get Ready: The New Laws for Pay Transparency in California
Jeannine Kaiser and Donna Hamlin, 2GO Advisory Group January is here and the new labor law enactment begins whether we are ready or not. One of the biggest impact labor…
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Career Catalysts: Public Advocacy and Relational Authenticity
As 2022 draws to a close, many conversations with clients, colleagues and friends are focused on a strong finish to the year and preparation for new business and professional development…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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New Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
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Tips for Sales Leaders to Survive and Thrive
Repeat after me: I will not miss another ski trip. Or holiday dinner. Or football game. Or high-school musical. Now say it again, but this time with feeling. I’ve led…
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Squiggly Career Paths
As the nature and pace of work continues to evolve (devolve?) at breakneck speed, leaders have an opportunity to recast career growth, knowledge acquisition and skill development in support of…
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The Threat of Patchwork Privacy Regulations to Marketing
In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
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