Convey your purpose in your digital marketing or you won’t connect with your target audience. More importantly, make sure your purpose is larger and less inward looking than “profit.” The…
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The Science of Helping Out
I hope you, your families and friends continue to be well, safe and healthy. Week eight of house arrest continues…well, in much the same way the previous seven weeks have…
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Spice up your online video conversations — with more video
Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with…
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“The Illusion of Certainty” & Other Articles from Kevin Jordan
I hope you and your families continue to be well, safe and healthy. We are trying to enjoy the beautiful, warm northern CA weather spending time in the backyard and enjoying…
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Consultants Collective Profile: Gurmeet Ahluwalia
We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond…
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How to Market Now
Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship…
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A Time To Lead With Purpose And Humanity
I hope you are all remaining healthy, safe and sane. Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events,…
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Give Your Remote Workforce a Sense of Togetherness
This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants,…
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Hearts and minds key to effective leadership communications
This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants,…
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Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider
Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR…
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