The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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Are There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
Read MoreConsultants Collective Conversations: Employee Activism, Social Media & Brand Protection
Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over…
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Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
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During the Pandemic, Marketers Can’t Hunker Down Mentally
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15th. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
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Consultants Collective Profile: Betsy Burroughs
Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse…
Read MoreYou Belong Here – Part 3 – On Creating and Developing Healthy Workplace Cultures
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan, is the third in a 3-part series on belonging. As part of Consultants Collective’s Third Wave initiative,…
Read MoreYou Belong Here – Part 2 – On Creating Inclusive Workplace Environments
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan, is the second in a three-part series on belonging. As part of Consultants Collective’s Third Wave initiative,…
Read MoreReaching Out and Getting Social with Video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
Read MoreInclusive Communication: What are YOU Saying?
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.” Her words came home to roost for me this…
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