Organizational confidence is a nice concept, but how does it come to life in the real world? Here are some typical personas that mission-driven organizations — both for-profit companies and…
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Success in Hybrid Work Environments
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at…
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The Ethical Dilemma of Paying the Ransomware Crooks
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that…
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WFH or WFO: What’s a 21st Century Leader to Do?
Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by…
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Why B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
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The Transformation of Work, Workers and the Employee-employer Relationship in a Post-pandemic World
This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me…
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The 21st Century CMO and the Future Of Marketing
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as…
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Summer Vacation Reading
As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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Waiting to Exhale
I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of…
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