Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand…
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CMO Insights
Control Your Email Marketing Schedule or It Will Control You
It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see…
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5 Tips to Create an Effective Instagram Marketing Strategy
Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had…
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Which tech marketing video trends will prevail in 2020?
My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend…
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Making Your New Website a Better Marketing Tool Than Your Old Website
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to…
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AMP Up Your Digital Marketing: Employee Advocacy By The Numbers
The following is a sponsored article from our partner, GaggleAMP Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires…
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Marketing Can’t Succeed in a Silo
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have…
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Where is B2B marketing headed in 2020? Seven predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B…
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7 Easy Ways To Automate Your Sales Emails This Week
The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the…
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Outrun Your Competitors With AI
There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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