More show, less tell Have you given any thought to how much video these days gets watched without audio? More than you think, probably, because LinkedIn, Twitter, Instagram, Facebook, and…
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CMO Insights
Are you Missing Out on 2021 Video Trends?
The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by…
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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage
As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector…
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The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
Read MoreIs Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
Read MoreDigital Selling with Video in 2021
The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…
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Talend CMO Lauren Vaccarello on Rethinking B2B Marketing During COVID-19
Lauren Vaccarello’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. The former marketing executive at Salesforce.com and Box and host of…
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5 Important Ranking Factors for 2021 You Should Know
No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. That’s…
Read MoreContent Marketing How to: Leverage Existing Content
Earlier this week, I was chatting with a client about the content deadline he had missed. It was a first time offense for him, but most definitely not the first…
Read MoreWebsite Content Audits — Less Really is More
It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school…
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