Bruce McKenzie has been a public broadcasting executive and a Fortune 50 marketing executive. He founded Business Information Graphics, along with Lorna Pautzke, in 1986, with the objective of creating sales and marketing collateral that would enable people to quickly grasp the value of a product or service. After producing award-winning docudramas, CD-ROMs, executive presentations, and many other kinds of business presentations, he originated the “2-Minute Explainer” video in 2004. 2-Minute Explainer videos have been used for product launches, sales support, analyst briefings, and email marketing by many enterprise technology companies, including Cisco, IBM, Quantum, Brocade, Software AG, and CompuCom, as well as numerous B2B technology startups.
Lots of videos his company has written and produced can be found at http://www.2MinuteExplainer.com.