B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where…
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Bruce McKenzie
A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.
Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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Give your customers and teammates a clearer explanation with video messaging
When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting? The unexpected experience of a clear, concise explanation of…
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Looking on the bright side in the new normal
Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.” Now that meeting online has become the new normal,…
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Our New Digital Selling Reality Needs More Empathy
In September 2019, “A Brief History of Digital Transformation” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their…
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How Video Scripts and Storyboards Work
For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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5 Types of Video to Try Now
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom…
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How to Combat Zoom Fatigue
Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no…
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