We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
In this Featured Profile, we’re pleased to highlight Consultants Collective member, Sue Serna. She is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the United States. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content.
Who is your favorite fictional hero?
Dr. Alan Grant (Jurassic Park)
Who is your favorite composer?
What is one of your hobbies?
This is an unfair question. How can I pick just one? Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.)
What’s the last book you read?
Thinking in Bets by Annie Duke
Why do you do what you do?
I know it sounds crazy, but I really do love helping companies secure their social media. It’s the perfect intersection of my nerdy and uber-responsible worlds.
What is your favorite quote?
“Success is not final, failure is not fatal. It is the courage to continue that counts.”
What is your latest accomplishment?
Named to the advisory committee of the National Institute for Social Media
What would you say is your chief characteristic?
Responsibility
What makes you happy?
Coffee and dogs
