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8 Video Marketing Statistics You Should Know for 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind:

92% of Marketers Say Video Is an Important Part of Their Strategies

Statistics gathered in December 2019 by Wyzowl indicated that 92% of marketers considered video an important component of their strategies. This finding strongly suggests if video marketing is not a focus for your company, there’s a good chance you’ll fall behind competitors that are aggressively pursuing these methods. 

Think about a few goals you’d like to accomplish in 2020. Then, go a step further and investigate how video marketing could help you achieve them. 

55% of People Watch Online Videos Every Day

According to an infographic published by Depositphotos, 55% of people watch online videos daily, and the figure increases to 78% for weekly viewings. Individuals are not only accustomed to watching online video content, but they also enjoy doing it regularly. 

Vogue, Wired and Spotify are some brands that produce or have produced video series for people to enjoy. Considering that the majority of those consuming videos online are doing so daily, you may want to improve your video marketing efforts this year by producing serial content. Get people interested and urge them to come back for more. 

91% of Marketers Feel Satisfied With the Return on Investment From Social Media Video Marketing

If you’re new to video marketing or haven’t prioritized it as an investment before, it can seem daunting to scale up your efforts. However, looking for relevant stats that illustrate the potential payoff of the promotional method should help you feel more confident. 

Animoto’s most recent report about social video trends discovered that 91% of marketers who used social media video marketing felt satisfied with the return on investment (ROI) received. Plus, 93% of respondents in the same study said they got new customers from these videos.

If you’re hoping for similar results, consider how video could capitalize on appealing aspects of your brand that may not be as evident through text-based marketing alone. Also, spend time pondering what questions your potential customers might have that videos could answer. 

People Watch 10 Billion Snapchat Videos Daily

You can’t afford to overlook millennials in your marketing campaign. They have a collectively loud voice in the marketplace and hold tremendous buying power. From the standpoint of video marketing, younger generations, including millennials, love Snapchat. Statistics show that people watch 10 billion Snapchat videos every day.

If you use that platform for advertising, there are a variety of possibilities to explore. For example, Snapchat offers short, non-skippable ads, but you can also place videos alongside content that educates people about your products. There are other ways to advertise on Snapchat, too. Some brands create custom filters that appear over people’s pictures and include a company’s name or logo. 

Millennials don’t comprise the only generation that uses Snapchat. However, the platform is substantially more popular with younger generations than older ones. If you’re looking for a starting point that helps you reach millennials, Snapchat videos could provide it. 

70% of People Feel Positive After Watching Educational YouTube Videos

People watch internet videos for a variety of reasons, but the majority of them feel good after watching educational ones on YouTube. The relevant video marketing stats on that topic showed that 70% of people globally feel empowered, motivated or confident after learning something from a YouTube video. 

Moreover, individuals like watching videos that showed ordinary people doing normal things. Laura Ludena, the global head of research for YouTube ads, calls such content “with me” videos because they show people doing the task on screen and teaching others to follow their lead. In the U.S., the growth of “clean with me” videos tripled between June 2018 and July 2019. In Brazil, “exercise with me” videos increased twentyfold over the same period. 

Analyze how your brand might produce video ads that educate people while simultaneously promoting your products. Perhaps you could create a video series that highlights lesser-known uses for a product you sell or teaches viewers about a particular feature. 

Americans Will Soon Watch More Than 100 Minutes of Video Content per Day

Is online video content something people consume for significant portions of the day, or just regularly? As a report from Zenith found, people in the U.S. will likely watch 100 minutes of online video content daily by 2021. In other areas of the world, residents will clear that mark this year. Individuals in China and Sweden are currently the most eager to watch videos and do so for 103 minutes per day now.

Once 2021 arrives, the United States won’t be the only projected country where people see at least 100 minutes of online video daily. The United Kingdom, Mexico, Canada and India will also be on the 100-plus-minutes viewing list by 2021.

Now is the ideal time for your company to figure out how to reach new viewers that previously got overlooked. If you are currently using video marketing frequently, venturing into some new formats could give the results you want. 

68% of People Watching Business-to-Business Videos Stay Tuned for the Entirety of Content Shorter Than 60 Seconds

Although the statistic above shows the total viewing time for online videos will soon increase, you shouldn’t plan to make extremely long videos — especially for business-to-business (B2B) audiences. Vidyard released a 2019 report about benchmarks for videos in business. It revealed that 68% of respondents kept watching videos to completion if the content was less than a minute long. 

Related video marketing statistics in the Vidyard report indicated that videos under 60 seconds had the highest overall completion rate. However, beyond that, people weren’t always most likely to stay tuned to the shortest ones. Viewers were more likely to watch entire videos that were two to four minutes long compared to those that lasted from one to two minutes. 

What does this mean for you? When possible, it’s best to be brief. However, if your content is sufficiently compelling and relevant, you may entice people to stay engaged for longer. 

Nearly Half of People Want to See Videos About Things They Own or That Interest Them

If you’re picking topics for your video marketing strategy, statistics from CMO Council/Pitney Bowes found that a sizeable percentage of people prefer to see videos about products or services they own or that interest them. The results showed that 48% of people answered that way in the study. 

One possibility is to analyze the topics covered on social media that got the highest engagement. Alternatively, pay attention to feedback to see what interests your audience. How-to videos could help people get more out of the products they bought, too. 

Let These Video Marketing Statistics Guide You 

Video marketing isn’t an exact science. However, these statistics give clues about trends that could steer your success. No matter which approach you take, consider how metrics could inform whether you’re on the right track. 

Kayla Matthews

Kayla Matthews

Kayla Matthews is a journalist and writer interested in business technology and cloud computing. Her work has been published on Computerworld, InformationWeek and Inc.com. To read more from Kayla, please take the time to visit her blog, Productivity Bytes.

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