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Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved.
That’s broken down.
Most companies are still getting the plurality of their traffic from organic and paid search, but the social contract has been run over by a truck. Google has added increased ads, along with the knowledge box and other built-in features that push organic results down below the fold.
The Wall Street Journal recently claimed Google interferes with search algorithms and changes results. Others in Search Engine Land claimed it’s more complicated than that — where Google does interfere, it has good reason. Regardless of who is exactly correct, it’s clear marketers are paying the price.
In this SearchChat Episode Tim Peter and Steve Zakur finally acknowledge that Google is not just a monopoly, but plain evil. We depend on Google, and rates are going up. How do we respond?
0:00 Intro
1:55 Search engine monopolies
10:00 How much traffic isn’t Google sending?
14:55 Rates will increase — what do we do?
23:10 How B2B companies can leapfrog to better personalization
30:20 Outro
SearchChat is available on
Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.
