If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. But marketing is a business, not a religion, so it isn’t enough for us to believe in search–we need to prove it. And that usually means numbers.You usually need some kind of justification with real financial numbers and a plan. And both of those can seem elusive if you haven’t done search marketing before. How do you know how many people will come to your site? How do you know how much revenue that will mean?
What’s sometimes surprising is that those plans don’t get any easier when you are already doing search marketing but want to make it better. It’s often just as difficult to get the boss to spend more money as it is to start spending some. You still need financial numbers and a plan. How do you know how many more people will come to your site? How do you know how much more revenue that will mean?
We feel your pain–and we want to relieve it. That’s why we designed the Biznology Jumpstart Workshops–in particular why we designed the one on search marketing. Your whole team can learn what they need to know about search marketing and walk out with a plan that persuades your boss. But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss.
