Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you decide which group handles social media? It’s both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble? Will they know how to measure results or just play around? In this Webinar, I explain how to integrate your B2B marketing and sales so that social media adds to your bottom line. You’ll find out how to attract clients, persuade them, and move them to purchase, with social media available as a communication option each step of the way.In this free 30-minute Biznology® Webinar, I explain how to treat social media as a tool for sales, just like the telephone. No one asks who owns the telephone—your call center uses phones, but so do your sales people, even if they use them differently. Social media is the same. Don’t pigeonhole social media with one team. Learn how your sales force can take advantage of social media to open new channels of communication with clients that lead to increased revenue and retention.
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