Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn’t mean that you know how to manage your organization’s use of social media. But it’s seductive to think that you would know. I mean, it seems like anyone who can tweet can tweet for business reasons. And they can, but they might not know how to set the policies for their organization. They might not know the four steps every organization should take to succeed in social media. But you can, by checking out my presentation to board of directors of the IEEE yesterday, called “Organizational Social Media.” As a member, it was great fun to address the board and heartening to see the IEEE continue its leadership among membership organizations in social media.
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