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Coordinating your digital marketing teams

I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar on bringing digital marketing teams together. For anyone who has a business large enough that the Web team and the search team and the e-mail team don’t get together as much as you wish they did, my advice is to focus on common goals (driving sales is usually a good one), common governance (no, escalating disputes to the CEO does not suffice), and a common attitude (your messages should not sound like they come from different companies). If this sounds helpful in your situation, check out my slides on “Coordinating Your Digital Marketing Teams.”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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Discussion

  1. Avatar Phillip Ed

    Coordinating different teams to a single goal is a marathon task!
    I like the picture you have posted 😀

  2. Avatar accents

    nice post to explain about the co-ordination about the team work..really its great

  3. Avatar Pc Tech Support

    Great post,i will go through your slides and see that how they are going to help me.Thanks for the recommendation.

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