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Google’s YouTube Money Pit

Everywhere you look, you read more reports of just how much money Google is hemorrhaging from YouTube. The servers, the storage, the bandwidth, oh my! The speculations on Google’s sinkhole have left estimates all over the map, and Google won’t say what the real number is. But Google can afford anything, right? Nevertheless, if you’ve been posting videos on YouTube, should you be worried that the free ride will come to an end? If you are, check out my new post on Search Engine Guide, “Google’s YouTube Money Pit.”

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Pronexin

    Figures that they will start charging to put videos online. Google controls pretty much everything so whatever they say is what goes. They are so large they can just control everything.

  2. Avatar playpiano

    Even if Google starts charging for uploading videos on You Tube, I don’t think it will effect the advertisers. Whatever Google does is bound to be right.

  3. Avatar Apartments Buenos Aires

    I dont think they will start charging for uploading videos, the key here is that everyone can do it. If they charge even if it is $1 lots of people will stop posting and that will produce less visitos and that less money in adds.

  4. Avatar Noel

    I don’t they will charge individuals for uploading videos but they will find some way to include ads in the videos so they can charge advertisers more.

  5. Avatar Auto Glass Repair

    Videos that are for fun should be free of charge. Yeah right those videos that are having advertisements or for publicity there should be a payments for that.

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