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Gone fishing

All right, all right, it’s just an expression. I’ve only gone fishing twice in my life and I am not going to go ice fishing in New Jersey while I am away. I am taking time off for the rest of this year, returning on January 2 with my monthly newsletter. Whenever I take an extended time away from blogging, it always makes me think about how far blogging has come, and how far my blogging has come.


I started by writing an e-mail newsletter in February of 2005 and started blogging very sporadically a month later. This post, it turns out, is my 400th. I began blogging every workday this February (where “workday” is every day I work). My blog was named in Lee Odden’s Big List and has broken the top 100 in Social Rank a couple of times recently. Maybe it will be added to the Ad Age 150 list soon.
I think that blogging regularly doesn’t necessarily make you an expert on blogging, but I tried to make up for that gap by speaking with a lot of bloggers in the research for my latest book. I focused on both corporate bloggers and bloggers who cover those companies.
I learned a lot. What has been most striking to me is how blogging can sometimes make the world a better place. Blogs serve the same purpose that the news media has always served, as a force that makes bad behavior less acceptable. The companies that “get it” know that everything they do is public these days—someone will blog about it—so they need to be on their best behavior not to sully their precious brand images.
Maybe it’s not as good as if people did the right thing for its own sake, but it’s not bad.
For those of you taking some time off at the end of the year, I hope you come back recharged in January. I know I will.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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