Trending Now

Do It Wrong Quickly–The contest

Earlier this week, I let readers know about my new book, “Do It Wrong Quickly”. I talked about my motivations in writing the book, one of which is to respond to people who feel that they can’t do things wrong quickly where they work. “You don’t know my boss,” they tell me. Well, here’s your chance to tell me all about your boss and win something in the process.


Announcing “Do It Wrong Quickly” the contest.
I’m looking for stories—tell me about your boss (or your colleagues or anyone else) who just doesn’t get it. They won’t experiment. They’re stuck. They won’t try things. They’re blocking your progress and everyone else’s. They really need my book.
So here’s the prize. I’ll pick the top three stories sent to me—the most egregiously ugly situations caused by indecision, inaction, or just plain stupidity over how marketing must work today—and I will send that boss a copy of my book.
I will also send the submitters of those top three entries a copy of my book, too. And for the submitter (not the boss) of the winning story, I’ll provide a free ticket to the Internet Strategy Forum’s Executive Summit in Portland on July 19th and 20th worth $300. I’ll be speaking at that conference along with Yahoo!’s CMO, Cammie Dunaway with other excellent speakers on the agenda. (Thanks to ISF’s Steve Gehlen for making this excellent prize available.)
So send me your tired, your poor marketers yearning to market for free. The Internet offers untold possibilities for doing things a new way, and similarly limitless ways to screw that up. If your boss thinks that the Web is just like TV or just like print or just like anything else, tell me. If your boss wants to debate every decision endlessly to reach the dreaded consensus, tell me. If your boss won’t try anything new, tell me. The winning story will be the exact opposite of what works in Internet marketing and will result in the maximum damage to a campaign or a company’s marketing program.
The stories don’t need to be long but they do need to be true. I’ll post the entries the way you write them, so use your discretion as to how revealing you want to be. You are responsible for what you say and submitting your entry gives me the right to publish them as I wish. (I’m not accepting submissions from people who work at my company, IBM, because I don’t want any appearance that I’d favor those entrants in choosing a winner.) Thanks in advance to everyone who takes the time to submit—good luck.

Avatar

Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top