I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for?
Yes, there’s technology involved, but marketers must own the messages displayed on their website–even ones shown by their search engine. If you’re stumped about where you would even start to improve your website search results, this is the place to start. We’ll explain how you know how big your problem is and the simple steps you can take to start correcting it right away. Whether the problem is your content or the search engine itself, you can do what is needed to begin converting visitors that are today walking away empty-handed. Remember, visitors who take the time to search on your site are more likely to buy than ones who give up more easily.
In this free 30-minute Biznology® webinar, you’ll learn why search is broken, what steps you need to take, and how to persuade the people you work with to begin taking those steps. Don’t settle for disappointing the visitors most interested in what you sell. Learn how to improve the ROI of your website search.
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