Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place? Maybe you already know that but are seeking a clearer understanding of your key customers; determining the value propositions that would resonate by those key customer types; identifying where to find those prospects and customers and finally, determining what to say to them? Then this webinar is for you.
In this webinar, you’ll find out how to think about your customers and prospects not as one homogeneous group, but as a combination of different types of decision makers, with different buying drivers and objectives. By not treating everyone the same, your messages and value propositions to each of these types of customers will better resonate and results will follow. This is also helpful if you have channel partners, distributors, strategic alliances, etc.
In this free 30-minute Biznology® webinar, we talked about how to build personas to segment your customers, use composites of the vital attributes of your customers to create different messages for each segment of your customers, and how to select the best outlets for these messages and content.
Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison
Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998. OnDemandCMO helps companies that do not have the skill sets or resources internally with ongoing marketing initiatives or projects, onDemand. Monique is a twenty-five year marketing veteran that has been an acting CMO for agencies and companies for as many years—ranging in size from enterprise to start ups and SMBs in between.