Image via CrunchBase
You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz, then it is Google’s first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match–winner take all. Except none of that is the real story, which is much longer term, much broader, and much less focused on Facebook then you’d think. If you want to know the bigger story behind Google+, check out my post on Search Engine Guide, “This is not a post about Google+.”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.