Mary Ann Bautista and I first met in the ‘90s, when she was a remnant space broker, and I was buying a lot of media for Book of the Month…
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Do Your Videos Need Narration?
More show, less tell Have you given any thought to how much video these days gets watched without audio? More than you think, probably, because LinkedIn, Twitter, Instagram, Facebook, and…
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How to make outstanding video thumbnails
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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It takes a village to launch a new online publication
My amazing team and I just launched a site called Newconomy. On the surface, it’s a news site focusing on the new crypto-economy, with daily market reports on how cryptocoins…
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What kind of video do you need in sales communication?
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem…
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Social media marketing is Homo sapiens sapiens social
I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens…
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Coming full circle: how businesses are returning to social media’s original intent
Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete…
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Remove regrettable online tattoos with reputation management
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you…
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5 smart ways to use social media for knowledge sharing
The last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials…
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