Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
Read MoreWorld Wide Web
Surviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
Read MoreThe secret of digital marketing? It’s all in the details
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But…
Read MoreWhich country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreThe seven C’s of content quality
Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
Read MoreTurning Off Social Media for One Month
You might recall that I like to take the month of August off, and that I stayed off social media for the entire month. Well, little did I know that…
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Is your web site confusing the search engines?
In my line of work, I see a lot of Web sites, and sometimes I take the absolutely simple stuff for granted. I realized the error of my ways when…
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