This week the other shoe dropped when Google announced that personalization of search was being given to everyone using the search engine and not just those who are logged in…
Read MoreWorld Wide Web
Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreOn the web, there are no new business models
Are you using (or worse, working for) a dot-com company searching for a new business model? You know the kind I mean. There are lots of users, but no sign…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
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