For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization….
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How a smarter website can improve your marketing effectiveness, Part I
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp,…
Read MoreWill apps replace websites soon?
Not too long ago the phrase “there’s an app for that” became quite popular. Now it seems that there may be an app to replace the mighty website as a…
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SOCi allows me to load up on topical social content and then let go
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of…
Read MoreWhy the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
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Audience Lab is a secret weapon for political advertisers
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing…
Read MoreFinding ROI in your website search
I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your…
Read MoreWhy your website matters and how to make it matter more
With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful…
Read MoreGoogle “mobilegeddon” starts today — are you prepared?
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today! Literally. If your site isn’t mobile-native…
Read MoreEssential SEO advice directly from Google
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011,…
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