This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. You’ve built your website, defined your editorial…
Read MoreWeb content
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
Read More
7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
Read More
Fix broken links to maintain site usability for SEO
Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but…
Read MoreIn digital marketing, good writing matters, too
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via…
Read More
