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Language Matters

Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…

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How growing corruption threatens brands

Corruption throughout the world has grown to epidemic levels. Every day there seems to be another incidence of bribery, cronyism, counterfeiting, slush funds, or a political scandal somewhere. Behind each…

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